Have you ever seen an old dilapidated photograph wherein the photo contained only two colors—black and white? Your reaction would surely be similar to my reaction and you might have remarked that the photo seemed to look so ancient and century-detached from the modern world. Nowadays, we have myriads of camera brands. Likewise, we got GoPro products that readily make photography very exciting and colorful.
Similarly, if you got a website which is not optimized, you would surely have a very plain website, just like the old black and white photograph, unappealing and devoid of attractiveness.
Websites which are not optimized are indeed lacking in attraction, and hence, if Google is your major apple of the eye, Google would surely rank your website lower in the search engine page results (SERP) if it is not optimized. Search engine optimization (SEO) therefore is the process by which your website becomes appealing to Google. In turn, the almighty Google will rank your website higher in the SERP if you were able to tantalize and mesmerize the eyes of Google.
Well, I am speaking here metaphorically, for obviously Google doesn’t really have eyes in the way humans have eyes. Google, however, works using its algorithms to figure out which websites are worthy of higher ranking and which websites deserve to wallow in the quagmire of infamy. Hence, if you got an unpopular website, you should never hesitate to hire for your website one of those expert >SEO Services.
Advantages of Highly Optimized Websites
The first great advantage of having a highly optimized website is the increase in traffic in and out of your website. The aim of SEO is to give your website a higher ranking in the SERP. Hence, if you achieve this higher ranking via SEO, you will surely be surprised by the influx of searchers who would readily visit your website. In turn, this increase in the number of visitors will further catapult your website to the top ranking in the SERP.
Second, having a highly optimized website puts your business in a greater position to recoup your overhead expenses and gain profit in the long run. You can readily have a quick ROI if your website ranks higher because your business will get more inquiries which you can immediately turn into actual customers and clients. Hence, SEO is really essential to all types of businesses.
Moreover, SEO is not a very expensive way of maximizing the exposure of your business brand online. Compared to the classical ways of advertising a business, the amount of money you would spend for SEO would readily pale in comparison to the staggering amount of money you would pay for a billboard ad.
SEO likewise would make your website more workable and usable. If you were able to work out a better on-page and off-page SEO, you would have a more navigable and useful website. Likewise, visitors will surely linger longer on your website if you have achieved a higher level of SEO.
Lastly, if you are aching to make your business brand known to your target audience, SEO would surely play a vital role in achieving that desired results. In fact, it is one of the surest ways to raise awareness and knowledge of your brand.